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MINI MBA ® (management)
A MINI MBA is the essence of an MBA. The most useful, most frequently used parts of a classic two-year long master of business administration curriculum: Strategic analysis, generating strategic options, opting for and implementing strategy. Management in theory and practice. Managerial accounting (balance sheet, cash flow, income statement). Finance from the viewpoint of both an investor and that of a lender. Quantitative methods. Marketing and marketing planning. Leadership skills: self-awareness, convincing presentation, communications, resolving conflict and situational leadership. The very best of an MBA. Our instructors are all dedicated professionals backed with vast experience, delivering courses at universities and doing business themselves. Day 1.: STRATEGY Day 2.: MANAGEMENT - 08.15-09.45 The role of a leader, Mr. Istvan Lakatos, G.M. to Muszertechnika
- 10.00-11.30 Planning
- 11.45-13.15 Organizing, Organizational structure
- 14.00-15.30 Controlling, company culture
- 15.45-17.15 Mr. Peter Lakatos, president of Videoton Holding
Day 3.: ACCOUNTING, FINANCE - 08.15-09.45 Balance sheet, P/L, cash flow
- 10.00-11.30 Managerial Accounting
- 11.45-13.15 The time value of money
- 14.00-15.30 Cash flow and investment decisions
- 15.45-17.15 Financing decisions and risk management
Day 4.: QUANTITATIVE ANALYSIS - 08.15-09.45 Data analysis, descriptive statistics, diagrams
- 10.00-11.30 Data analysis by computer
- 11.45-13.15 Regression analysis
- 14.00-15.30 Regresszió by excel
- 15.45-17.15 Time series and forecasting
Day 5.: MARKETING 08.15-09.45 Marketing research, Consumer behavior 10.00-11.30 Segmentation, Targeting, Positioning - 11.45-13.15 The Marketing Mix
- 14.00-15.30 Case Study
- 15.45-17.15 The marketing plan
Day 6.: LEADERSHIP - 08.15-09.45 Self-awareness
- 10.00-11.30 Communications
- 11.45-13.15 Presentation Techniques
- 14.00-15.30 Conflict resolution and Assertiveness
- 15.45-17.15 Situational Leadership
Dates and Venues in 2020:
- Budapest, 2020. June 22-26. Diamant Hotel, Dunakiliti
- Budapest, 2020. September 7-11. Bratislava
Fee and Discounts:
Fee: HUF 499.000 Ft + vat. 50% discount to 2nd and further participants of the same company client. Preferential fee for small, medium size businesses* and private individuals: HUF 299.000. *Last year's sales revenue under HUF 1 B. Only one discount can be called upon. MediaComm MC Executive Development is an accredited instution, thus the cost of the program up to HUF 353.700 can be accounted for at the expense of the vocational education tax. Company MINI MBA: either on or off-site location: HUF 2,5 M + vat Registration: The registration form can be downloaded from http://www.mediacomm.hu/jelentkezes/ The filled out form can be faxed to + 36 1 200 5762 or sent to info@mediacomm.hu
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